About

So How'd We Get Here?

One day, while watching a Formula 1 race, Doofus (a big fan of clever phrases on t-shirts) turned to Goober (a big fan of Doofus) and said, "I'd wear that on a t-shirt." After Doofus searched and failed to find such a shirt, and then Goober also searched and failed to find such a shirt, Goober suggested Doofus make one. Because a cleverly t-shirted Doofus is a happy Doofus.

And so it began. At Goober & Doofus -- (yes, we're real people!) -- our mission is pretty simple: offer quality-made, fairly-priced t-shirts and other merchandise with subtle, straightforward designs that reflect our particular interests. From Formula 1 racing to technology and beyond, you never know what might show up once something takes our fancy. If it just so happens to be relevant to your interests, too? We always knew we liked you!

Our designs are intentionally simple, sometimes silly, sometimes serious, and sometimes come with a sly *wink, wink* and a playful *nudge, nudge.* Once you get it, though, well... It's our hope that while you're wearing one of our designs, an equally like-minded person will walk past and say, "I like your t-shirt!" Now our people are your people and your people are our people and maybe you just found a new friend who gets it.

And that's what we're here for. For those who get it!

Our Products

There's a simple guiding principle behind the products we sell: Would Goober or Doofus buy it?

One year, while visiting Kodachrome Basin State Park in Utah, Doofus bought a t-shirt to support. Doofus then proceeded to rave about the quality of the shirt. Some time later, Goober and Doofus were enjoying the vibes at a local brewery, and Doofus bought a t-shirt to show love. Again, Doofus sang the praises of that t-shirt's fit, feel and construction. That same summer, Goober and Doofus spent a Sunday afternoon cheering on the local minor league baseball team and -- you guessed it! -- Doofus bought a t-shirt. A really really good t-shirt.

All those shirts, of course, ended up being the same brand and it's the same brand we've chosen for our unisex styles. Sure, it's not the cheapest option, but it's a long-lasting, quality product. The kind of shirt Goober and Doofus would buy.

Similarly, if our women's relaxed t-shirt also happens to have lots of kindred spirits in Goober's drawer, well...

Whatever comes next, we'll be sure to stick this principle: if we would buy it and be happy with it when it showed up, it's a contender for the site.

Our Process

Large e-commerce companies have set consumer expectations for delivery to be same day, next day, maybe within two days. So let's be clear: Goober & Doofus is not a large e-commerce company.

We partner with a production and fulfillment company to produce the product when you order it. After placing your order, the selected item is picked and inspected, then moved into the production process where your chosen design is printed on the product. It's then inspected again for quality assurance, packaged, and sent to your delivery address.

Yes, this takes a few more days than you may be used to. On the up side, this means less waste, less warehousing, and it's all round better for our planet. We firmly believe it's worth it, though, to send you something brand new whilst respecting the planet's resources. We hope you agree.

Our Commitment to Creators

Goober & Doofus is an AI-free zone. Just like Goober and Doofus are real people, all our designs are created by real humans who are paid directly for their creative services. To the extent that we are able to trust and verify, we have done our best to only license images that are also created by real people, as well.

No AI Training

Similarly, we expressly prohibit any entity from using our designs for purposes of training AI technologies to generate text or images, including without limitation technologies that are capable of generating works in the same style. We reserve all rights to license use of our designs for generative AI training and development of machine learning language models.